The RBV Blog

After over 40 years in pharmaceutical marketing research and marketing, I have been writing a blog on a variety of issues I believe pharmaceutical companies and their suppliers should have on their radar. Innovation is out there and impacting our business in ways we can only begin to imagine! Join me for a daily dose of stories you may not have read, new products you may not have heard about, and new ideas affecting all aspects of our business. Join today. 

Richard B. Vanderveer, Ph.D. 
Chief Innovation Officer
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